Regenerative Brands
Conscious Business Consulting
collaborates with leaders, creators, organizations and businesses to develop regenerative brands and initiatives founded on a sustainable ecosystem. From visioning, to values and culture, to product and service development, to organization and operations, to business practices, service and marketing…all aspects of a brand or initiative must be rooted in conscious intention.
Regenerative brands are conscious participants of and contributors to a sustainable ecosystem. They are built by conscious intention, with every decision supported by this intention, and all working together as a mutually-beneficial system. The brand provides actual sustainable value to all that interacts with it in a way that raises the quality of living, and in return it thrives and benefits from its partners.
Regenerative Brands
Services
• Concept Development
• Values Exploration
• Reason For Being
• Mission Exploration
• Intention Setting
• Goal Planning
Vision
• Value Proposition
• Market / Landscape Analysis
• Competitor Analysis
• Buyer Analysis & Segmentation
• Customer Journeys
• Product Assessments
• Positioning
• Product/Service Architecture
• Brand Perception
• Brand Identity Development (emotional, language, culture, visual identity, communication, experience, etc)
Strategy
• Organization & Hierarchy
• Role & Responsibility Definition
• Culture: Values, Beliefs, Behavior
• Rules for Engagement & Operations, and inter-operation communications
• Priorities & Goal Mapping
• Employee / Partner Engagement
• Systems Creation
• Resource Creation
• Roadmapping
Operations
• Master Brand or Initiative Language/Messaging
• Opportunity Identification and Refinement
• Communication Rules
• Non-verbal communications and interaction
• Communication Moments
Communication
• Marketing Mix & Channel Strategy
• Communications & Messaging Strategy
• Public Relations (PR) & Earned Media
• Brand Marketing
• Digital Marketing
• Advertising Strategy
• Paid Media (SEM, PPC, Metasearch, Paid Social, Retargeting, OTT Video)
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Email Marketing
• Content Marketing
• Sponsored Content
• Affiliate Marketing
• Sales Initiatives
• Promotions and Campaigns
Sales & Marketing
• Content Strategy & Development
• Creative Strategy & Development
• Website Design & Development
• User Experience (UX)
• App and Digital Asset Creation
• Brand, Business and Marketing Asset and Collateral Creation
• Presentation and Pitch Decks
• Sales Tools
• Video Content, Motion Graphics &
Storytelling
• Photography
• Creative Campaigns
• Art Direction & Styling
Content & Creative
• Experiential Events and Programming
• Partnerships and Collaborations
• Sponsorships
• Client and Customer Loyalty Programs and Benefits
Experience & Interaction
Process
Narrative & Messaging
Develop and crystallize a cohesive narrative and messaging plan for the business or initiative. How will re-education and communication be handled and coordinated across every person, touch-point, and external launch?
Audience & Market
Define and refine the audience and target market, competitive landscape, and niche. How can the business or initiative be positioned? How can it best be framed to create positive change?
Branding & Strategy Development
Develop the brand strategy and identity. Including the positioning strategy, value proposition, business offerings and structure, market strategy, brand identity development incl story, personality, voice, visual identity, brand road map and launch.
Business Planning
Development and alignment of required structuring, resources, connections, culture, personnel/hiring to support the overarching mission and operations.
Vision & Mission
Identifying and clarifying the problem and solution the business or initiative will achieve. What are the values, the primary drivers, the areas of passion? What are the unique abilities and offerings? What is the north star? What is the founding story?
Marketing & Communications
Development of the master marketing, advertising, PR, communications and engagement plan to launch the business or initiative in market.
Clients
Press
Let’s Chat
Interested in learning more about regenerative brands and what it means? Reach out if interested in discussing a possible partnership.
