Brand Communications Consulting

Working with leaders, entrepreneurs, creators, and organizations to develop and define unique brands and initiatives. From visioning and purpose, to strategy and goals, to values and culture, to product and service development, to organization and operations, to service, marketing and sales…all communications are unified in clarity of its founding intention and vision.

Portfolio

70% of consumers want to purchase from purpose-driven companies.
There is opportunity to create not only purpose-driven companies, but to create regenerative companies that are integrated with the wellbeing of the collective.

Regenerative brands are conscious participants and contributors to a sustainable business ecosystem. They are built with purity of intention and vision, and are fully integrated systems that drive values, not just economic gain. The business provides actual sustainable value to the collective, and raises the quality of life for all. In a mutually beneficial exchange, the ecosystem thrives.

Regenerative Brands

Services

• Concept Development
• Values Exploration
• Reason For Being
• Mission Exploration
• Intention Setting
• Goal Planning

Brand Vision

• Value Proposition
• Market / Landscape Analysis
• Competitor Analysis
• Buyer Analysis & Segmentation
• Customer Journeys
• Product Assessments
• Positioning
• Product/Service Architecture
• Brand Perception
• Brand Identity Development (emotional, language, culture, visual identity, communications, experience, etc)

Brand Strategy

• Organization & Hierarchy
• Role & Responsibility Definition
• Culture: Values, Beliefs, Behavior
• Rules for Engagement & Operations, and inter-operation communications
• Priorities & Goal Mapping
• Employee / Partner Engagement
• Systems Creation
• Resource Creation
• Roadmapping

Operations

• Master Brand Language and Messaging Systems
• Visibility, Perception, and Reputation Market Analysis
• Communications Strategy
• Non-verbal Communications and Interaction Mapping
• Refinement of Communications Interaction Points
• PR/Public Relations and Earned Media Plan

Communication

• Marketing Mix & Channel Strategy
• Brand Marketing
• Digital Marketing
• Advertising Strategy
• Paid Media (SEM, PPC, Metasearch, Paid Social, Retargeting, OTT Video, etc.)
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Email Marketing
• Content Marketing
• Partner Content & Engagement
• Affiliate Marketing
• Sales Initiatives
• Campaigns, Programs, Initiatives

Sales & Marketing

• Content Strategy & Development
• Content Creation
• Creative Strategy & Development
• Website Design & Development
• User Experience (UX)
• App and Digital Asset Creation
• Brand, Business and Marketing Assets
• Sales Tools, Presentations, Pitch Decks
• Video Content, Motion Graphics,
Storytelling
• Photography
• Creative Campaigns
• Art Direction & Styling

Content & Creative

• Experiential Events and Programming
• Partnerships and Collaborations
• Sponsorships
• Client and Customer Engagement, Programs, Benefits, Experiences

Experience & Interaction

Process

Narrative & Messaging

Develop and crystallize a cohesive narrative and messaging plan for the business or initiative. How will re-education and communication be handled and coordinated across every person, touch-point, and external launch?

Audience & Market

Define and refine the audience and target market, competitive landscape, and niche. How can the business or initiative be positioned? How can it best be framed to create positive change?

Branding & Strategy Development

Develop the brand strategy and identity. Including the positioning strategy, value proposition, business offerings and structure, market strategy, brand identity development incl story, personality, voice, visual identity, brand road map and launch.

Business Planning

Development and alignment of required structuring, resources, connections, culture, personnel/hiring to support the overarching mission and operations.

Vision & Mission

Identifying and clarifying the problem and solution the business or initiative will achieve. What are the values, the primary drivers, the areas of passion? What are the unique abilities and offerings? What is the north star? What is the founding story?

Marketing & Communications

Development of a master marketing, advertising, PR, social media, content, communications and engagement plan to launch the business or initiative in market.